How To Sell Your Music Online - Sell More In 3 Steps

A Guest Post By Music Industry How To February 6th, 2013
Post originally shared by Music Clout.

Today we're going to look at how to sell your music online more effectively. You may or may not already have your music available for fans to buy, but even if you do, I suggest you read on to see if these tips can increase the number of units sold.

You see, simply putting a 'buy now' button on your website isn't going to maximize your sales. Yes you may sell a few songs, but if you really want to get more potential buyers purchasing your music, you will need to refine the user experience so it's as easy for them as possible.

In this guide I'll show you some things you can do to increase the chance people will go on to buy from you. If you find it useful, please share it via your favorite social networking sites.

Don't Rush The Sale, Pre Sell

One of the biggest mistakes musicians often do is try and rush into the sale. Get them on your shop page asap and they're more likely to buy, right? Wrong!

Think about it, if you just discovered a musician and heard one song before you went on their shop page, how likely is it you'll buy from them right away? Not very, right?

While spontaneous sales do happen, it's a lot more likely the majority of your sales will come from people who have heard at least a few of your songs. This could be over a shorter time period like an hour, or a longer one such as a few weeks. Either way, people need time to grow a connection with you before they feel ready to buy your songs.

So what should you be doing before directing them to your sales page? Some options include:

Direct Them To Your Mailing List.
This is the option I suggest you go with first. Get people on your mailing list, share with them your story / songs / videos, and always keep a buy now button in view. By doing this you're giving them the opportunity to buy your music when they're ready. They'll still be around for the long term as you'll still be sending them messages (Read 'reminders you exist and they should check you out again'), so even if they bounce off your shop page the first time, you will get the chance to sell to them again.
Direct Them To Your Video Page.
If you haven't yet got a mailing list (Get one sorted asap) you could instead direct people to your video page. Here they can see videos for you, and see what you're all about. Who knows, if they like one of your videos but can't obtain a digital download version for their mp3 player, they may go on to buy.

Don't be too keen to make a sale the first time a customer visits your site. Build relationships and future sales will be easier. Furthermore, some fans will turn into repeat customers.

Offer A Discount To Mailing List Subscribers.

When it comes to buying, the bigger the barrier there is between the customer and the product, the less likely it is they'll buy.

Price is one such barrier.

While digital downloads aren't that expensive anyway, it's still possible to lower this barrier to increase profit. Even offering a 10% or 20% discount can give fans the feeling of getting a 'good deal', and could give them that final push they needed to make a purchase. A purchase they may not have made otherwise.

Now, here's the thing (And clever part may I add); You don't want to be giving discount codes to just anyone. If you did, that'd make it lose it's special feeling for people, and become less of a reason to buy. Instead, you want to give an exclusive discount only to those who sign up to your mailing list!

Once on there, you can get your autoresponder to automatically send them their discount code.

This is win win for everyone; They get money off your songs, and you get more sales along with their contact details. And with their contact details, you can keep in contact with them and sell to them again in future. Good times.

Have Your Music For Sale On Multiple Sites.

Ok, so here's my final tip to selling more music: Allow people to buy it from a choice of places! This is a simple one, but not one all musicians do.

As with buying anything, people have preferences of where to shop. When it comes to fast food for example, some people like to buy their burgers from Burger King. Others from Mc Donalds. This is the same with music.

While there are a number of different websites on which you can sell your music, the two main sites you'll want your songs available to buy on are:

Your Own Website.
People should be able to buy your music on your site, simple. It's what people expect.
Having music for sale on your site can also mean third party websites don't take a cut, meaning more profit per song for you.
This is important as a lot of people have iTunes based devices. For some people, if it's not on iTunes, it's not getting bought.

After these two, other good stores include Amazon MP3, Google Play, and the like. You can often get your songs on these and many others via a online digital distributor, more details on where to find one in the section below.


That's it. So there you have it, three ways to sell more music online. If you're not already putting these things into practice, I suggest you get on the case sooner rather then later. If you're already making sales, you will see an increase. If you're not currently making any sale, still put them into practice and you will start seeing sales sooner then you would have otherwise.

If you want more guides like this one, check out our daily music marketing tips. Alternatively, if you want to learn how to distribute your music online, read that guide.

Shaun Letang,
Music Industry How To.

EHT053 Cubed

Release Date: November 10, 2014 (Beatport Exclusive)
Release Date: December 8, 2014 (Everywhere Else)
Artists: Kid Optimus, Brooke Mitchell, wilLTEKNYx
Genre: Electro House, Dubstep
Label: Ehtraxx

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Pre-Order at Bandcamp.

Pre-Order at iTunes.

BIO: US producer Kid Optimus strikes again with his new original "Cubed"! This track slams your ears with a healthy mix of Breaks & Electro House! Hard complex bass riffs and dreamy melodies come together in perfect form! Alongside the Original track we have Brooke Mitchell as a guest with an Electro House remix and the remix contest winner wilLTEKNYx with a massive Dubstep remix. Enjoy the bass! Distributed by Symphonic Distribution -

Supporting this release: Brooke Mitchell, VLX, Coldbeat

CWREC045 Cyclo Style

Release Date: October 20, 2014 (Beatport Exclusive)
Release Date: November 17, 2014 (Everywhere Else)
Artists: M-Hallers, Drop2Hell, Footfull, Absurd Monkey Project
Genre: Electro House, Glitch Hop
Label: Coldwave Records

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Pre-Order at Bandcamp.

BIO: The Italian DJ/Producer M-Hallers debuts at Coldwave Records with "Cyclo Style", this Electro House banger tune was created with the main purpose to make people jump. Alongside the Original Mix we have a smasher Electro House remix by Drop2Hell with emotional melody and a powerfull drop with solid bassline and complextro slices, Footfull strikes with a Bounce Electro House remix and Absurd Monkey Project grabs all the little pieces from the original (that's a clear clubby EDM killer) and builds a space ship that brings you to his home planet, settled somewhere between the worlds (creatures like Mr. Bill and the Glitch Mob might come from). Fasten your seatbelts and embark on this psychedelic journey into the unknown! Distributed by Label Engine -

Supporting this release: Simon Emme dj, DJ DiRRty HaRRi, Tom Van Dijck, DJ Fresh, neoDJ, djrichnitemare, Dee Jay Santi, Albertodj, Dj Latino Love, DJ Shadow, Claudio Perotti, J Alcantar, Dj Ish, DJ JEFF, Luigi Cuomo, Andian Tarbiat, Dirty Stab, DJ Craig Conrad

Five Reasons Your're Not Licensing More Music

Five Reasons Your're Not Licensing More Music
A Guest Post by Aaron Davison of How To License Your
Incorporated from Music Clout

If you aren't licensing as much of your music as you'd like or if you simply haven't been able to successfully license any of your music, then most likely one or more of the reasons below is why:

1) Your Songs Aren't Good Enough - If you've been actively trying to license your music without success then this is the first place you need to look. Are your songs good? Are your songs great? I know this is a hard thing to be objective about but you really need to try to distance yourself a little and assess whether your music really is as good as other music that is being successfully picked up. Supervisors listen to a lot of music and they gravitate towards songs that fit the criteria for the scenes they need music for and for the songs that they simply like the best. Write great songs and people will take notice.

2) Your Production Isn't Good Enough - If you write great songs and you've been actively trying to license them without success then there is a good chance that your production is lacking. Your songs needed to be well produced and mixed and mastered in accordance with broadcast quality standards. If you're not sure what this means, simply go listen to 10 or 20 songs that have been successfully licensed and check out the production. How does your music compare? Music licensing doesn't have to be a guessing game. Study others that are successfully doing what you want to do and use that as a barometer for determining where you stand.

3) Your Music Is Too Obscure - Music that is licensed in projects like TV shows, films and advertisements is used to fit a specific need that the music supervisor has for the scene in which your music is potentially being used. Usually supervisors have a particular sound or style in mind when they are searching for music to use and usually they're looking for artists that sound similar to other popular artists. This one is tricky because I don't think in general it's a good idea to try and sound like someone else and I don't want you to feel like your stifled creatively when you're writing music. BUT, with that said, it's really important to be aware of what kind of music gets licensed if you're trying to license your music. Makes sense right?

I made a video about this topic awhile ago that I posted on YouTube and someone commented that great artists like Frank Zappa or Bob Dylan weren't concerned about this when they were writing music and I agree, they probably weren't. But they also probably weren't thinking about trying to license their music in TV shows and films when they were writing songs. I'm assuming you are since you're a reader of my newsletter, so just keep in mind that if you're writing music that is too obscure you're going to limit the number of places your music could be potentially licensed. You can write music that is commercially relevant and still be very creative.

4) You're Not Trying Hard Enough - If you're doing all of the above, writing great music that is well produced and stylistically relevant and you're still not having success in the music licensing business, then there is a good chance you're simply not trying hard enough. I occasionally hear about artists that have success very quickly licensing their music, but this definitely isn't the norm. Usually it takes a fair amount of persistence and effort to get started. You need to connect with the right people, find out about projects that need music and submit your music regularly in order to move forward in the licensing business.

Something I've written a lot about in the past is how success breeds more success. Once you start getting positive feedback in the form of getting accepted into publishing catalogs, music libraries, etc this will generate motivate the energy you need to keep going forward. Positive feedback is addictive, in a healthy way, and the more you get positive feedback from people in the industry, the more you'll want to keep forging ahead. I suggest that you make new contacts and submit your music to new places on a regular basis, every day if you can. Whatever feedback you get will give you information on how to move forward.

5) You Need More Time - Finally, if you're doing all of the above and you haven't been able to license your music, then you probably just need more time. It can take time for the right project to come along that is a good fit for your music. If you know you're writing great music and you know you're doing everything you can to promote your music and connect with the right people, then relax, have patience and keep moving forward. I personally only get frustrated when I know there's something that I'm not doing that is preventing me from having success. There's no sense in worrying about things outside of your control, so if you're doing everything outlined in this email, relax and know that you're on the right path.

EHT052 House

Release Date: November 3, 2014 (Beatport Exclusive)
Release Date: December 1, 2014 (Everywhere Else)
Artists: Tomorrow (PL)
Genre: Dubstep, Electro House, Glitch Hop
Label: Ehtraxx

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Pre-Order at Bandcamp.

BIO: Tomorrow (PL) is back to Ehtraxx with a massive 4 tracks EP. "Everybody Dies" is a Dubstep with a great combination of melody and "talking" basslines with very unique tones. "Everybody Lies" is probably what you were looking for a long time if you are addicted to melodic Dubstep tracks, this one's melody is simply magic, the kind of music you don't want that reach the end. "Open and Shut" have Tomorrow's very own characteristic, Electro House with powerful basslines and emotional melodies. And last but not least we have the Glitch Hop bomb called "Perseverance". Tomorrow brings to you this masterpiece, pick your favorite and let's get this party started! Distributed by Symphonic Distribution -

Supporting this release: DJ Fresh, Tanner Osen, Drop2Hell, DJ DiRRty HaRRi, Dee Jay Santi

CWREC044 Lucky Thirteen

Release Date: October 13, 2014 (Beatport Exclusive)
Release Date: November 10, 2014 (Everywhere Else)
Artists: Tomorrow (PL)
Genre: Electro House
Label: Coldwave Records

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Pre-Order at Bandcamp.

BIO: Codwave Records proudly presents the debut release by Polish producer Tomorrow (also known as Patos). This young talent strikes with "Lucky Thirteen", an massive Electro House tune with powerful leads and bassline. An Electro House gem not to be missed! Distributed by Label Engine -

Supporting this release: Alex LaMark, Drop2Hell, Absurd Monkey Project, Dirty Stab, TheElement, DJ DiRRty HaRRi, DJ Fresh, Dee Jay Santi, Albertodj, Dj Latino Love, J Alcantar, Dj Ish

Drop2Hell Happy Face Remix Contest

Closing: October 3, 2014
Track: Drop2Hell - Happy Face (Original Mix)
Genre: Electro House
Label: Coldwave Records

Prize: 2 winning remixes will be released on Ehtraxx (or sister label Coldwave Records) with lifetime access to our catalogues (free access). Premium promotion for free (we have successfully sent our music to some of the key artists on the electronic dance music scene, and we have received feedback/support so far from big names such as Fat Too Loud, Monolythe, Paul Oakenfold, Fedde LeGrand, Rubicon 7 and many more. Drop2Hell has previously reached the TOP#18 ZipDJ USA House charts, beating big names such as Avicii, due to our premium promotion service).

Rules: All genres accepted, but we will lean towards Dubstep, Glitch Hop and Electro House. All contestants are responsible for the clearing of any samples used in their remix. Any contestants suspected of using copyrighted material will be disqualified from the competition. The available parts are owned by Ehtraxx and may not be used in any derivative work, only for your remix of Drop2Hell's "Happy Face".

Remix Parts and Submission Method: The remix pack can be downloaded from Drop2Hell's Facebook page after you 'Like'. No Facebook? use this contact page to request the stems. Completed remixes should be submitted to the Ehtraxx demo submission form.

Questions and Best Method of Contact: Drop2Hell contact page.

Judging: Judges
Track Tempo: 128BPM
Deadline: October 3, 2014
Winners announcement: October 10, 2014

EHT051 Make It Real

Release Date: October 27, 2014 (Beatport Exclusive)
Release Date: November 10, 2014 (Everywhere Else)
Artists: Alex LaMark
Genre: Electro House
Label: Ehtraxx

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Pre-Order at Bandcamp.

BIO: The master of the Ukrainians dance floors is back. Alex LaMark's last production has reached the TOP#39 at the ZipDJ charts and with "Make It Real" will be not different. The DJ/Producer is always looking for new ideas of sensations and emotions, "Make It Real" is a powerful, and have unusual and varied surprises, a track charged with emotional male vocals, bass guitar and saxophone. Excellent excitement on its rhythms, not to let untouched the dance floor. Distributed by Symphonic Distribution -

Supporting this release: DJ Fresh, Djmanuelitoelfuerte, DJ DiRRty HaRRi, DJ Wayno, Alix Aldred, Dee Jay Santi, Lele Dvj, DJ Greatdrake, DJ Zabber, Jorge Perilla, Tanner Osen, DJ A Vicand, Drop2Hell, Phill Fernandes, DJ JEFF